As a London-based architect, Dingle Price frequently renovates Georgian and Victorian homes, so he and his Pricegore cofounder Alex Gore were particularly piqued by the opportunity to reimagine a 1960s Brutalist townhouse. “There was not a huge amount of private modernist development in London, so that was exciting,” he tells us. “With these homes, you tend to get more open-plan living, windows that are horizontal rather than vertical, and much bigger areas of glazing, so the the light tends to be very different. It also gives a more public way of living. You’re putting your life on show.”
The two considered all these Brutalist qualities during the remodel, but also took into account the property’s history. Before the current building was constructed, the land was host to split-level Victorian terraced houses, so the foundation was quite deep. “That meant we could excavate the floor about a meter and a half quite easily to get this extra head height,” Dingle says. “If you normally tried to do that, you’d have to do all sorts of complicated structural things. Before, the ground floor had ceiling heights of about 2.5 meters, and now it’s about 3.6.”
This additional volume makes a major difference on the ground level, which features an airy, minimalist kitchen, dining, and living area and floor-to-ceiling windows that look out at the jungly garden. The juxtaposition of clean lines and concrete with lush, tropical greenery evokes mid-century Brazil rather than regal England—which is exactly the magic of the house: It transports you to another world.
Let’s take a tour.
Photography by Johan Dehlin.
For more on the project, head to Pricegore. And for more modern projects in London:
- Calm and Productive: 100 Square Meters of Live/Work Space
- Two Become One: A Colorful Townhouse for an Actor and a Cinematographer
- The Low Energy House: 10 Ideas to Steal from an Eco-Conscious Retrofit of a 1907 Townhouse
Frequently asked questions
What is the location of the Pricegore Townhouse in London?
The Pricegore Townhouse is located in London, United Kingdom.
What is the architectural style of Pricegore Townhouse?
The Pricegore Townhouse showcases a brutalist modern architectural style.
What can you find inside the Pricegore Townhouse?
The Pricegore Townhouse features a variety of refined and contemporary interiors, including open-plan living areas, modern kitchen, bedrooms, bathrooms, and a rooftop garden.
Are there any unique design elements in the Pricegore Townhouse?
Yes, the townhouse boasts unique design elements like bespoke wooden staircases, large windows for ample natural light, and a striking interior courtyard.
Can visitors access the Pricegore Townhouse?
No, the Pricegore Townhouse is only accessible for private tours and events. It is not open to the general public.
Is the Pricegore Townhouse available for rent or purchase?
The availability for rent or purchase is not mentioned in the article. It is recommended to contact the relevant real estate agents or owners for further information.
Are there any nearby amenities or attractions?
The article does not specifically mention nearby amenities or attractions in relation to the Pricegore Townhouse. However, being located in London, it is likely to be surrounded by various amenities, cultural attractions, and places of interest.
Where can I find more information or images of the Pricegore Townhouse?
For more information and images of the Pricegore Townhouse, you can visit the official website of Pricegore or search for it on architectural and design websites.
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